Napoli sarà tappezzata da una nuova campagna di sensibilizzazione: ”Io Amo Napoli”. L’ iniziativa lanciata dal nuovo assessorato alla comunicazione del Comune di Napoli prevede la sensibilizzazione al senso civico del cittadino.Sarà presente in affissione su tutto il territorio cittadino attraverso i formati 6×3, 100×140, nel circuito ANM e nelle scuole.
Il tema della campagna punta all’identificazione dei cittadini nei 9 soggetti che la compongono, esempi di altrettanti comportamenti virtuosi. Il concetto “Io amo Napoli” si completa con la rappresentazione di 9 azioni positive dalle quali ogni napoletano può sentirsi stimolato e farsene a sua volta promotore:
- Io Amo Napoli e non butto le carte a terra.
- Io Amo Napoli e faccio la raccolta differenziata.
- Io Amo Napoli e non imbratto i monumenti.
- Io Amo Napoli e non abbandono i rifiuti in strada.
- Io Amo Napoli e sui mezzi pubblici faccio il biglietto.
- Io Amo Napoli e in scooter metto il casco.
- Io Amo Napoli e raccolto i bisogni del mio cane.
- Io Amo Napoli e sono solidale con i più deboli.
- Io Amo Napoli e denuncio le illegalità.
Ogni messaggio è accompagnato dalla frase “Napoli sei tu. Amala, rispettala, proteggila”, frase che sta a rafforzare l’immedesimazione e il coinvolgimento personale del cittadino con 3 esortazioni positive e proattive.
La campagna “Io amo Napoli” troverà spazio vitale anche sulle piattaforme social attraverso l’utilizzo dell’hashtag #ioamonapoli, che gli utenti potranno inserire nelle condivisioni spontanee, sia dei nove soggetti che dei post personali.
Aggiungete nei commenti il vostro motivo per amarla ma sopratutto usate su twitter l’ hashtag
#ioamonapoli
Articolo di Fabiana Imperatore
© RIPRODUZIONE RISERVATA
partirei da quello che mi sebmra pif9 semplice per me: la comunicazione verso i consumatori. lascio quindi per ora d aparte quella verso i legislatori.nel mio piccolo credo che sia importantissimo aprire le nostre cantine, fare visitare a chi lo vuole la nostra azienda e quindi evitare di affidarsi a distributori per la vendita (almeno in italia), ma cercare di fare vendita diretta.questo e8 un modo semplice per dare un senso all’atto del vendere il vino. io lo vedo non come un semplice scambio di merce per soldi, ma la fase finale del nostro lavoro. il fatto di poter raccontare che cosa c’e8 dietro a ogni singola bottiglia e8 una cosa che de0 soddisfazione . non solo. de0 soddisfazione a noi, ma allo stesso tempo educa , o meglio, sensibilizza il consumatore a un modo di fare agricoltura rispettoso del territorio e della natura.certo e8 pif9 comodo affidarsi a un rivenditore: in un solo colpo ci si libera dell’incombenza di un tot di vino. ma in questo modo il messaggio che abbiamo trasmesso nel vino si perde molto: per quanto il rivenditore sia bravo e appassionato, non ne sapre0 mai quanto noi e anche qui si parla di responsabilite0..siamo noi responsabili di quello che facciamo? facciamo questo lavoro perche8 ci si crede e non per moda, o altro? allora, se e8 cosec, prendersi la briga di parlare direttamente al consumatore e -se vuole- vendergli poco alla volta il nostro vino vuol dire fare la nostra parte nel processo di comprensione che il vero modo di fare agricoltura e8 quello che rispetta la natura.altrimenti, se non agiamo secondo le nostre responsabilite0, credo che non abbiamo diritto a lamentarci
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